Long-Term Partnerships Create Trust.

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Aug 17, 2021

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When influencers’ fans see their favorite content creators devoted to a brand over the course of several months or years, it has a much greater impact than a one-off post ever could. Such regular and open devotion to a brand conveys passion for a product, and genuine.

One of the best features of influencers, for brands and consumers alike, is that they are generally experts in their respective fields. People turn to them for advice, tips, and recommendations regarding consumer products.

A study conducted by Collective Bias found that only 3% of consumers would consider purchasing a celebrity-endorsed product, while 30% would buy a product endorsed by a non-celebrity influencer.

Influencers also provide insight into their personal lives, and interact with their followers.

Responding to messages, giving their opinions on products, and their accessibility set them apart from their celebrity counterparts. These actions create a relationship and generate trust between the consumer and influencer.
According to E-Marketer, an estimated $570 million was spent globally in 2017 on influencer marketing, and 39% of marketers will increase their influencer marketing budgets in 2018.