What is Facebook Business Suite?

Facebook Business Suite is a new social media management tool that replaces the Pages Manager app and has many of the same features you’ll find in Creator Studio. Rather than switching back and forth between Instagram, Facebook, and Facebook Messenger, Business Suite allows small business owners to:

• Engage with followers

• Schedule posts

• Respond to messages

• Manage advertising

• Check engagement data all from one homepage, which is accessible on both desktop and mobile.

How Does Facebook Business Suite Work?

Facebook Business Suite helps owners manage their business’s social media, all in one place. On your home screen, you’ll see notifications from both your Facebook and Instagram accounts, as well as recent posts, ads, and insights about how your audience is interacting with the content you post. You can create, schedule, and promote posts right from the homepage. You can also create automated responses to help reduce the amount of time you spend on responding to direct messages from customers.

Pros and Cons of Facebook Business Suite

Pros

Convenience

Cons

Lack of novelty

Pros

Automated messages

Cons

Cross-posting may backfire

Pros

Easy-to-read analytics

Cons

No drafting tools